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Marketing, in the modern world, in many senses is business. Every aspect of bringing a product to the marketplace is subservient to a marketing plan and strategy. Marketing informs research, design, testing, production, promotion, sales and delivery. Marketing has come to define what we understand by the modern business environment to be serious about business it is necessary to understand the principles that govern this discipline.

This is true just as much for those who are already successful in business, as owners, or consultants, or successful managers who have made a sideways move into the marketing field. Not only is it important to keep learning but it is also important to see one’s own knowledge and experience put into context, to analyse the knowledge we hold and see how our often instinctive decisions can be made sense of within a larger framework.

Flicking through a book you bought in a railway bookstore may help shed some light. However, this ad-hoc approach can also fill your head with vague, half-baked notions. The inchoate comprehension (sprinkled with jargon) that emerges is unlikely to impress, nor convince, serious business minds.

It’s at this point we may start to yearn for the traditional means of acquiring knowledge – going to school. For ultimately, whenever we need to acquire a skill, we need someone’s assistance – someone knows what they’re doing, what they’re talking about.

If only we could return to college, we think, to really nail marketing. But how?! Since we are hard-headed businesspeople we will instantly see view with downright scepticism our fantasy of pitching up a night-school every Monday evening – in our heart of hearts we know: we just haven’t got the time.

Luckily, with online learning environments such as Moodle now available, time-pressured businesspeople are finding the benefits of studying online marketing courses such as the Edexcel Level 5 Diploma in Marketing Management. The great thing about these courses, which are taken in modules, is that you can study exactly when and where you wish, at the speed you wish, and still receive constant support and advice from professional tutors.

Should you wish to study further, your Diploma in Marketing (six modules) will gain you exemptions from part of the HND in Business and Marketing. Alternatively, if you just wish to test the water you can begin with a three-module Level 5 Certificate in Marketing, which likewise can then be ‘topped-up’ to a Diploma.

However busy you may be, it is still possible to find the knowledge and expertise needed to help you really understand the vital world of marketing.